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Our Roots

IT ALL STARTED WITH A TINY 450 SQUARE FOOT SOCK BOUTIQUE IN 1988, WHERE ELLEN AND ERIC GIL BEGAN TO UNCOVER A WHOLE NEW WORLD OF FOOTWEAR. LIKE THEIR HOMETOWN OF SANTA CRUZ CALIFORNIA, THEY CARRIED SOCKS THAT WERE UNIQUE, FUN AND QUIRKY. THEY HAD NO IDEA WHERE IT WOULD TAKE THEM, BUT BEFORE LONG THE COMMUNITY WAS IN LOVE WITH FINDING THAT PERFECT PAIR OF SOCKS. THROUGH OUT THE YEARS "E & E" HAVE GROWN THEIR FAMILY BUSINESS TO INCLUDE OTHER LOCATIONS IN SANTA CRUZ AND SAN FRANCISCO'S HAIGHT ASHBURY DISTRICT. IN 2017 THEIR DAUGHTER SARAH MOVED UP TO THE PACIFIC NORTH WEST AND OPENED SOCKSHOP UNIVERSITY IN SEATTLE'S U DISTRICT.